Licensing expert Jeff Lotman explains why more businesses (of all sizes) should be making use of brand licensing agreements … or invisible marketing, as he likes to call it | This week’s Monster Prize Draw winner has absolutely nailed their pitch | And I let you in on next week’s guests whose successful plumbing business hit rock bottom, only to rise from the ashes to the point where founder Andy works one hour a week! The post How Invisible Marketing drives brand discovery with Jeff Lotman of Global Icons | #509 appeared first on Small Business Big Marketing.

We meet pop-up store expert Michelle Young | This week’s Monster Prize Draw winner implemented one idea from this podcast which has proved "a game-changer” for her business | I let you in on next week’s guest who’s got his back up about invisible marketing! The post How your business can benefit from having a pop-up store | #508 appeared first on Small Business Big Marketing.

We meet the great, great, great grandson of retailing giant David Jones, who’s gone on to create his own little retail empire | This week’s Monster Prize Draw winner is taking action like there’s no tomorrow | And I let you in on next week’s guest who’s popping up all over the place! The post Creating an iconic brand, product or service? | #507 appeared first on Small Business Big Marketing.